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Both numbers on the cover, itemised. Every price checked against a named source for 2026.
That total is every line in the table. Nobody applies all of them, so treat it as the ceiling rather than the average — half of it is $4,495, and half of it is still a second bicycle.
Sources: Shimano and SRAM published US MSRP · independent wind-tunnel wheel testing at 40 km/h · manufacturer MSRP for apparel, helmets and shoes · published US bike shop labour rates · manufacturer MSRP for head units and power meters. Full list at the back of the book.
$2,920 a year is $243 a month you stop handing over, and it assumes you give up nothing at all except the logo on the chest.
Sources: published US bike shop labour rates and per-job pricing from multiple shops · laboratory chain-wear thresholds and drivetrain replacement costs · laboratory rolling-resistance testing · manufacturer MSRP for apparel. Full list at the back of the book.
Eighty-one numbered decisions across twenty chapters. Each one: what to do, what it costs, and the dollar figure you keep. Take the ones that fit your bike and your budget. You do not have to do all of them.
34 videos. 600,000+ views. One subject: taking the marketing back out of cycling.
Not beginners. Thirty years in the garage, and tired of being told what they own is obsolete.
Every price checked against a named source and listed at the back. Nothing sponsored.
No guesses. Where a number is a range, it says so.
No subscription. Yours forever.
And the first decision in chapter 2 is worth $1,350.
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Questions buyers ask before they click.
Road is the main thread because that is where the money is, but gravel, hardtail, full suspension, e-bikes, commuters and vintage all have their own sections and their own figures. The method is the same on every bicycle: find where the price stops buying performance, and buy there.
Yes. Fourteen of the eighteen jobs need no more than hex keys, patience and a free Saturday, and each one is written step by step with the thing that goes wrong called out. The other four the book tells you to pay a shop for, and explains why that is the correct decision rather than a defeat.
The chain checker in chapter 11 costs $13 and saves $125 to $350 the first time it catches something. The three free position changes in chapter 18 cost nothing. Most readers are past the price of the book inside the first month without buying a single thing.
Most of it is written for you. The eighteen jobs with the shop price beside each, the compatibility tables that keep an eighties frame on the road, the drivetrain economics, and the chapter on riding well after fifty. The book never explains what a derailleur is.
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The prices move, the method does not. Every figure carries the date it was checked and the source it came from, so you can re-check any of them yourself in a minute. Updated editions go to existing buyers.
Email cycleworth@proton.me within 14 days and you get your money back. No form, no reason needed, no questions asked.
The manual costs $37. You can do that arithmetic — which is rather the point of the whole thing.
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Before you go
One $13 tool in chapter 11 saves $350 a year.
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